Who Owns Broken Planet Clothing? Brand Origins Explained

 Broken Planet Clothing is a streetwear brand gaining attention around the world. It began during the 2020 pandemic in London. A creative couple from Lithuania wanted to make clothes that look great but also care for the planet. The brand mixes bold graphics and boxy fits with a focus on sustainable materials and eco-friendly practices.

SEO-friendly variants like sustainable streetwear, London streetwear brand, and eco-conscious fashion help readers and search engines link this to your site.

Founders Behind Broken Planet Clothing

Broken Planet Clothing comes from the vision of two people: Lukas Žvikas and Indrė Narbutaitė. They met when they were both 17. Lukas studied in New York, and Indrė studied in the United Kingdom. Even though their studies were not in fashion, their shared interest in streetwear led them to start the brand together. 

They launched broken planet from their small flat during lockdown. They wanted to show that fashion can make a difference. Their work starts with sustainability, not as a marketing tool but as a guiding principle in design, production, and packaging.

Brand Origins Explained

Creative Spark in Lockdown

During 2020 lockdown, Lukas and Indrė used their free time to experiment. They designed five initial samples and made TikTok videos to share them. The timing was perfect — TikTok was rising, and people responded quickly. Their designs spoke to fans of streetwear and planet care at the same time. 

Sustainability First in Every Step

Every piece, from fabric to packaging, reflects eco-conscious decisions. The brand uses 100 percent organic cotton, recycled polyester, and biodegradable prints. Even the shipping bags are biodegradable, and they choose eco-friendly shipping. 

They avoid making large stock runs. Instead, they release limited editions with limited reprints. This scarcity means fans hold onto the pieces and treat them with care — a deeper form of sustainability.

Building a Community with Drops and Raffles

Each drop includes a tiny run of “Friends and Family” designs. These are accessible only via raffle tickets (around £3 each). The raffle funds go to the Broken Planet Foundation, a charity they created. They have already raised tens of thousands of pounds to help communities in need.

This model builds hype, retains value in each design, and supports good causes at once.

Brand Growth and Identity

Streetwear with a Cause

Broken Planet’s style blends space and hip-hop visuals. Oversized graphics and boxy fits make the broken planet hoodie instantly recognizable. Lukas and Indrė hate fast fashion. They build pieces that last 10 years or more in style and durability. 

Using Social Media Smartly

TikTok helped the brand break into global markets. Rather than paid ads, they used energy, storytelling, and creativity. Their early videos helped the brand feel authentic and reached thousands fast.

Global Pop-Ups and Real-World Impact

When Broken Planet held pop-ups, fans lined up for blocks. Their events, like a gas station pop-up in Shoreditch or a New York Fashion Week show, felt like real experiences. Fans made friends, shared stories, and became a community.

Lukas and Indrė joined the queues, sold the drops themselves, and connected with fans. These events made the brand more than clothes—they created a shared universe.

Who Owns Broken Planet Clothing?

Lukas Žvikas and Indrė Narbutaitė remain the sole owners of Broken Planet Clothing. They maintained full creative control and decision power over design direction, production, and brand expansion. 

No outside partners or investors have taken control. Everything—from sourcing sustainable fabrics to launching new collections—belongs to the founders. That independence lets them stay true to their mission and brand values.

Why This Matters for Your Site

Placing Who Owns Broken Planet Clothing? centrally, where the brand origins and ownership are explained, helps readers and search engines find the answer clearly. Using related terms like Lithuania founders, streetwear origins, sustainable fashion, and limited drops further ties your content to relevant searches.

Your blog post can serve as a go-to resource for fans, fashion bloggers, and new visitors who want to know who backs the brand and how it started.

Behind the Scenes: Brand’s Vision and Future

Staying True to Values

Lukas and Indrė avoid chasing trends. They design pieces to last. They ask, “Can this work for years? Can it hold meaning?” That approach keeps their style fresh and purposeful. 

Evolving Designs and Silhouettes

They plan to expand into outerwear, custom shapes, and fresh cuts. These new silhouettes will remain rooted in their cosmic, graphic-driven aesthetic. 

Growing the Broken Planet Foundation

Funds from raffles will support global relief programs through the Foundation. Their goal: create real change beyond fashion. 

Bigger Events, Deeper Community

They plan to host more immersive pop-ups and global meet-ups. These events encourage fans to bond, swap stories, and continue the legacy. 

Summary of Key Points

  • Founded during 2020 lockdown in London by Lukas Žvikas and Indrė Narbutaitė.

  • Built on sustainability: organic and recycled materials, minimal and biodegradable packaging.

  • Ownership lies solely with the founders; they retain full control.

  • Engaging model: limited drops, raffles, and charity support via Broken Planet Foundation.

  • Powerful use of TikTok and pop-ups to build a global community.

  • Growth path includes new silhouettes, more events, and continued charity work.

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